Our Team
Michael Cinquino
CEO + CO-FOUNDER
As the CEO of SoHo Creative Studio, Michael Cinquino leads a team that helps brands transform subject matter expertise into high-impact video and podcast content that builds trust, drives authority, and accelerates growth. From strategic messaging to full-service production, SoHo makes it easy for clients to show up consistently, communicate clearly, and scale their influence—without adding to their workload.
Michael is the creator of Drop the Act—a bold communication philosophy and upcoming book that challenges the polished, performative way most people show up in business, relationships, and life. He helps leaders, founders, and creatives drop the act, stop performing, and start participating—so they can be seen, heard, and felt. His work empowers clients to ditch the script, step into real presence, and connect with emotional clarity and impact.
With over 20 years of experience in performance, communication coaching, and storytelling, Michael’s background includes seven years of conservatory actor training, extensive work in photography and filmmaking, and a current pursuit of a Master’s in Clinical Mental Health Counseling at Northwestern University, where he focuses on applied psychology, neuroscience, and behavior change.
Michael is also a professor of business communication at the University of New Hampshire’s Paul College of Business and Economics, where he teaches future leaders how to communicate with presence, confidence, and human connection. He hosts The Performance Edge Podcast, where he explores what it takes to stop performing, start participating, and show up for real—in work, relationships, and the moments that matter most.
Rebecca Lee
PROJECT DIRECTOR + CO-FOUNDER
As Co-Founder and Project Director of SoHo Creative Studio, Rebecca brings a wealth of experience and a multi-faceted design background to the team. Her 20+ year career spans digital products, textile development, and interior planning, showcasing her versatility and deep understanding of design across various mediums.
Rebecca’s unique ability to translate clients' business needs and brand stories into cohesive visual languages sets her apart. Her expertise includes creating logo designs that have gained recognition on both regional and national scales, reflecting her talent for crafting memorable and impactful brand identities.
In her role as Project Director, Rebecca ensures that project deliverables are executed efficiently and effectively, seamlessly blending her design expertise with her exceptional problem-solving skills. She is dedicated to maintaining the highest standards of quality throughout every stage of the design and production process, making certain that each project not only meets but exceeds client expectations.
At SoHo Creative Studio, Rebecca leverages her comprehensive visual approach to transform brand identities across multiple industries nationwide. Her commitment to excellence and innovation drives her work, ensuring that each project she undertakes resonates with authenticity and clarity.
Rebecca's design acumen is complemented by her strategic thinking, making her an invaluable asset in aligning visual aesthetics with business goals. Her dedication to fostering meaningful connections through design aligns perfectly with SoHo Creative Studio’s mission to create engaging, high-quality video content that elevates brands and connects with audiences on a deeper level.
With a career marked by creativity and strategic insight, Rebecca continues to inspire and lead with a vision that bridges the gap between artistic expression and business success. She embodies the best of both worlds: a talented designer and an effective problem solver.